19 Create a sex toy website with a CMS or turnkey script, optimize for SEO, use discreet payment options, and automate marketing for maximum sales and control.
Selling sex toys, which was once taboo and limited to
a few renowned sellers, is now a business followed by many. From
brick-and-mortar stores to online sex stores, people are using different ways
to sell sex toys. But of both, selling sex toys online is gaining more and more
traction because of the market it provides and the reach it has globally.
But how do you sell sex toys online?
There are a few different ways to sell sex toys
online, but of all, creating a website to sell sex toys has to be the most
profitable one. With 100% control of the website and what you sell, having your
own sex toys website is the best way to be successful in this business.
And, if you are wondering how to create a website to
sell sex toys, then you are in the right place to get your answer. In this
blog, we will explain the details of selling sex toys through your website in
simple steps so that you can sell toys on your website quickly.
There are a few different ways to sell sex toys
online, and we will look at a few now.
Choose Amazon, eBay or any other online marketplace to
sell sex toys online. There are many sellers who use this method, and you can
also follow the same to sell your sex toys.
People
Selling Sex Toys On Amazon
As Amazon and eBay have restrictions on what you are
selling on their platform, you can create an online store for yourself using
platforms like Shopify and Woocommerce.
If you want greater control over your store—unlike
Amazon or eBay, which impose restrictions on certain products—choose an
e-commerce platform that aligns with your business goals.
Of all the options, creating a website to sell sex
toys is the best way to go, as it offers 100% control and helps you retain all
the profit. We will explain the steps to create your own website to sell sex
toys in the coming section.
With the global sex toy market expected to reach $55.64 billion by 2028, creating a website to
sell sex toys is a necessity to be successful in today’s business. By creating
a dedicated website for yourself, you will have complete control and
significant advantages over your competitors.
●
More Control & Fewer
Restrictions – Unlike Amazon or eBay, which impose strict regulations on adult
products, your website allows complete control over branding, pricing, and
customer experience.
●
Higher Profit Margins – Avoiding marketplace
fees (8-15% per sale) means you keep more revenue while implementing upselling
and bundling strategies to maximize profits.
●
Customer Loyalty &
Repeat Sales – Owning customer data allows email marketing, retargeting, and loyalty
programs to increase repeat purchases.
Depending on your budget, technical skills, and
business goals, there are three main ways to build your adult e-commerce site.
Starting from scratch is the best option for those who
want a fully custom site with unique branding, features, and integration.
However, the major disadvantage of this process is that you would need a
full-time web developer to build this website for you. The best part of this
process is it offers complete control over security, scalability, and UX
design.
If you want to build a flexible and quick website,
then CMS is the best option. Platforms like WordPress + WooCommerce, Shopify,
or Magento allow you to create an adult ecommerce store with plugins and
themes.
As you don’t have to rely on any coding and in-depth
technical knowledge, this is the best option for people with limited technical
knowledge and wanting complete control of the website. From payment processing
to inventory management, these CMS offer all the essential features to create a
website to sell sex toys.
The easiest and fastest option to build a website to
sell sex toys is using readily available turnkey scripts. With pre-built
storefronts, product integrations, and payment gateways, these ready-made
solutions can be a reliable option for sex toy sellers seeking quick and easy
website development and deployment.
xMarketplace by Adent.io is one of the best adult
eCommerce Website scripts with dropshipping API out there in the market that
can be used to build a sex toy store online.
xMarketplace
by Adent.io to Build a Website to Sell Sex Toys
Designed for selling adult toys and novelties, it
comes with built-in dropshipping support—so you can start selling without the
hassle of managing inventory. With its quick setup and user-friendly interface,
it’s the simplest way to get your online store up and running in no time.
Your domain should be memorable, marketable, and
professional to appeal to the concerned audience who are in search of sex toys.
Avoid overly explicit names that can be concerning within the search engines or
any other place on the internet that can hinder the online presence of your
website.
Instead of using tacky and overly common names like
‘XToys.com, you can use a standard and professional domain name like
MyDesires.com or MyFantasies.com to improve your market presence.
Not all hosting providers allow adult content, so
choose an adult-friendly host, such as M3, Hostinger and Vicetemple,
specializing in adult websites. Looking for the following features is crucial
while choosing the web hosting provider for your websites selling sex toys:
●
Adult content-friendly policies
●
High-speed servers for fast loading times
●
Strong security & DDoS protection
Selling sex toys online means complying with local and
international laws to avoid legal issues.
●
Implement age verification (18+ compliance) for ethical and
legal reasons.
●
Ensure GDPR & CCPA compliance by having clear privacy
policies for handling customer data.
●
Offer discreet billing & shipping to protect customer
privacy.
A well-designed website enhances user experience,
builds trust, and maximizes conversions.
●
Use a clean, modern design with intuitive navigation.
●
Provide discreet browsing options and ensure product
categories are easy to explore.
●
Include detailed product descriptions, high-quality images,
and user reviews to build credibility.
Lovehoney, a
Premium Online Sex Toy Store With a User-friendly User Interface Attracting
Regular Buyers
●
Keep the checkout process simple and easy.
●
Provide an option to safely save their payment details,
shipping address, and any other details required during checkout so that
customers don’t have to keep filling out that information every time they buy
from your website.
●
Offer different and safer payment options to improve their
buying experience.
●
With the majority of adult purchases made via mobile, a
responsive design is a must.
●
Optimize images, enable lazy loading, and use CDN hosting to
improve speed.
●
Ensure a one-click checkout experience for smooth mobile
transactions.
A strong SEO and content strategy is crucial for
driving organic traffic, especially in the adult industry, where ads are often
restricted.
●
Use SEO tools like Semrush, Ahrefs or any other platforms
that you are comfortable with to identify trending keywords and post content
around it.
●
Target high-intent keywords like “Top 10 Sex Toys” or “best
vibrators for couples.”
●
Optimize meta titles, meta descriptions, URLs, and product
pages for search visibility.
●
Use alt text for images and structured data to improve
rankings.
●
Avoid explicit terms in URLs and metadata to prevent search
engine penalties.
●
Use SSL encryption to build trust.
●
Focus on white-hat SEO strategies—avoid spammy backlinks or
keyword stuffing.
●
Publish guides, product comparisons, and educational content
to attract visitors.
●
Use long-tail keywords (e.g., “how to clean a sex toy”) for
better rankings.
Securing a reliable payment processor is one of the
biggest challenges in adult e-commerce, as many mainstream providers (like
PayPal and Stripe) ban or restrict adult transactions.
Look for providers like CCBill and Verotel
specializing in high-risk industries and supporting discreet billing.
Be transparent with your billing to avoid disputes—use
clear yet discreet descriptors so customers recognize their purchases. A fair
refund policy and responsive customer support can help reduce chargebacks and
build trust. Also, ensure your payment processing follows PCI DSS security
standards to protect customer data and smooth transactions.
Automating key aspects of your adult e-commerce store
enhances efficiency and boosts conversions.
Use AI chatbots and live chat that are compatible with
your website to provide instant assistance and improve customer trust.
AI-Powered
Chatbot on One of the Websites Selling Sex Toys
Offer discreet customer support with encrypted
messaging options.
Buyers often abandon their carts in between their
shopping. At this time, having a CRM system or automated email tools to
automate email reminders for abandoned cart recovery can be helpful. These
systems not only help you sell the sex toys from the store but also retain the
customers as a customer-wooing technique.
YNOT Mail, Klavyio and Clickmail are some of the best
platforms that you can use for email marketing and automation for the website
you have built to sell sex toys.
Use automation tools and plugins to manage inventory
and order fulfillment so that you don’t have to worry about your inventory.
Selling sex toys has become a significant business for
many these days. With many people following this with the intention of earning
big, having your own website can come in handy. By following the steps
mentioned in the article, you can easily create a website to sell sex toys.
Creating your own website to sell sex toys gives you 100% control over what you sell and allows you to retain all the profits you make from the sale. So, hope we have answered your question about how to create a website to sell sex toys.
Mar 03,2021 
Mar 03,2021 
